My first job was as a factory worker. During that time, I learned how to do janitorial work, multitask, and understand what it feels like to start from the bottom.
I also experienced working as a walking marketing ads, where I carried signage on my back to promote a business. It was not an easy experience, but it taught me many valuable lessons about hard work, humility, and perseverance.
Those early experiences helped shape who I am today.
SEO Consultant
SEO Consultant
I worked as an SEO Consultant handling clients from the UK, USA, Australia, and Japan. My work focused on SEO and PPC campaigns, helping businesses improve their online visibility, generate leads, and grow exponentially. Most of my clients were business owners and CEOs, which gave me strong experience in understanding business goals and creating digital strategies that support growth.
I help business owners make work easier, decisions clearer, and growth more manageable through technology, systems, and real lessons from experience.
About me
Built by experience, not theory
About
I am a Cebu entrepreneur building businesses through technology and practical systems. I share lessons from real work, including customers, mistakes, leadership, pressure, and growth.
My goal is to help business owners make work easier, make better decisions, and grow with less confusion.
History
I started as a factory worker, then worked in sales, SEO, web development, and freelancing before building Bluearm. Each stage taught me something about work, people, systems, and responsibility.
Journey
The experiences that shaped me
Every stage of my journey taught me something about work, people, leadership, discipline, and responsibility. Those lessons continue to shape how I think, make decisions, and grow as an entrepreneur.
Started as an Employee
Started as an Employee
My first job was as a factory worker. During that time, I learned how to do janitorial work, multitask, and understand what it feels like to start from the bottom.
I also experienced working as a walking marketing ads, where I carried signage on my back to promote a business. It was not an easy experience, but it taught me many valuable lessons about hard work, humility, and perseverance.
Those early experiences helped shape who I am today.
SEO Consultant
SEO Consultant
I worked as an SEO Consultant handling clients from the UK, USA, Australia, and Japan. My work focused on SEO and PPC campaigns, helping businesses improve their online visibility, generate leads, and grow exponentially. Most of my clients were business owners and CEOs, which gave me strong experience in understanding business goals and creating digital strategies that support growth.
Learning Sales the Traditional Way
Learning Sales the Traditional Way
I worked as a Sales Representative in a big corporation, and that was where my sales journey began. During that time, I experienced the highs and lows of being a sales agent and learned the fundamentals of traditional selling.
That experience became one of the strong foundations of how I understand sales, customers, and business today.
From Freelancer to Entrepreneur
From Freelancer to Entrepreneur
Before I became a businessman, I started my journey as a freelancer. I accepted offshore clients and handled different types of work such as SEO, PPC, web development, graphic design, and other digital projects.
That season of my life taught me how to hustle, adapt, and take responsibility for my own growth. It also helped me develop the mindset that slowly prepared me to transition from being a freelancer to becoming an entrepreneur.
During those years, I learned to value projects based on results, not just by the hour. I also learned to treat every boss and client as a partner, not just someone I worked for. That mindset helped me understand business, communication, trust, and long-term relationships.
Looking back, I believe those experiences molded me into the entrepreneur I am today.
Founded Bluearm by 2019
Founded Bluearm by 2019
During the height of the pandemic, while many people were struggling and businesses were uncertain, I saw an opportunity to help work-from-home employees by providing computers and laptops.
What started as a small effort slowly grew. In 2020, I opened a physical store in Mandaue City. The following year, I opened another branch in Cebu City.
From there, the journey continued - and the rest is history.
Businesses
Built in the real world
These businesses and projects are where the lessons come from. They keep the brand grounded in customers, systems, decisions, and real responsibility.
ComputersFeatured
Bluearm Computers
Bluearm is where I learn about customers, cash flow, systems, leadership, and the responsibility of building something that lasts.
Life outside business still teaches business lessons. Running, routines, nature, and discipline help me think clearly and keep moving with purpose.
Dogs
I love dogs because they bring joy, loyalty, and comfort into my life. They remind me to appreciate simple moments and value genuine companionship.
This is my dog, Clay. He is my best friend and loyal companion. For me, Clay is more than just a pet - he is part of my journey, giving me happiness, comfort, and unconditional loyalty along the way.
Running, Trail Running, and Nature
I have always loved running, especially trail running, because it allows me to connect with nature, challenge myself, and clear my mind. Every run teaches me discipline, patience, and the importance of moving forward one step at a time.
For me, running is not just a hobby. It is a way to stay healthy, build mental strength, and remind myself that growth happens outside my comfort zone.
Latest content
Real lessons from the field
Videos and stories from business, systems, leadership, discipline, and the experiences that shape the way I build.
You can work with the businesses, join Forge Society, or support causes connected to jobs, opportunity, and care for the environment.
Bluearm Solutions
Helping businesses build better digital systems through websites, custom web apps, mobile apps, ERP tools, and workflow automation. We focus on practical solutions that improve operations, support growth, and make daily work easier to manage.
Supporting people and communities through donation drives, outreach efforts, and practical acts of help. The goal is to respond with compassion, provide support where it matters, and contribute to a stronger community.